If you've got a stake in these questions, Noel's book is required reading. Chief among its conflicts: What does it mean to be a craft beer? Where is the line of authenticity? Are you a Chicago brewery if most of your beer is made in New York and Colorado, like Goose's is today? And do consumers even care?
It’s all at stake in Tribune columnist Noel's meticulously reported tome, which tracks how little Goose Island got in bed with A-B's Goliath, sparking a war of ideas in the beer business that has raged since. For a book about a company built on laid-back Midwestern values-specifically, Chicago's Goose Island brewery and its 2011 sale to Anheuser-Busch-Josh Noel’s Barrel Aged Stout and Selling Out is rife with conflict.īig Beer versus small craft.
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